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List of SEO Tools
Wed, 01 Jul 2009
In this four-part article series we will cover a total of 91 tools. Those tools include SEO tools keyword research tools content management systems image search tools ranking checkers analytics tools social media tools online copy writing tools link building tools statistics tools competitive research tools PPC tools related tools and professional development tools. If you re looking for a tool to assist you in your SEO efforts you will probably find it here....

The History of Search and Search Technology
Tue, 30 Jun 2009
This is a brief history of search engines and search technology. In this article you can learn the basics of how search engines work and how they got to where they are at the moment. We ll also look at important ranking factors including the historical reasons for why they are important near the end we ll consider what factors may become more important in the future....

More Ways to Optimize for Local Search
Mon, 29 Jun 2009
This is the second part of a two-part article on local search engine optimization. In this part we are going to cover how different factors affect local search engine rankings the number of user reviews positive and negative reviews reviews on third party websites the age of the business listing keyword location categories phone number and more....

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Building an eCommerce Site with SEO in Mind
Thu, 25 Jun 2009
Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If you're a small ecommerce site owner, I'm sure you have. One reason is that copy plays such a vital role in the optimization process.

New Optimized Page vs. New Site -Advanced SEO Forum Thread of the Week
Wed, 24 Jun 2009
Forum member 'taterchips' (great name!) is interested in tackling a specific niche within their profession and was looking at the most effective way to play to that niche. Their question has to do with whether they should add a new page or section to their existing website or start a new website for this particular niche.

The Time for SEO Is Before You Need It! - Stuff You Might Like
Wed, 10 Jun 2009
Thought you might be interested in my TalentZoo column from last week entitled: 'The Time for SEO Is Before You Need It!'

Free Weekly Search Engine Optimization SEO News

SEO is pointless if your website does not convert
Tue, 30 Jun 2009
Getting listed on Google's first result page is great. It's not so great when you find out that you get a lot of visitors through your high search engine rankings but only a few customers. Search engine optimization is pointless if your website does not convert visitors into customers. You'll actually lose a lot of money if you don't take the time to optimize the conversion rate of your website.

How to save money with quickly created long tail keywords
Tue, 16 Jun 2009
If you choose the right keywords, then you will pay as little as possible for your ads and you will get more sales. This new tool helps you to quidkly create long tail keywords and keyword lists for Google AdWords.

A new keyword tool with a unique keyword database
Tue, 09 Jun 2009
This week, we're taking a look at a brand new keyword suggestion tool that uses a unique keyword database that no other tool on the Internet can offer you. Finding the best keywords for search engine optimization is crucial if you want to succeed with your website. That's why you should take a look at this tool.

Microsoft's new search engine Bing - and how to optimize your website for Bing
Tue, 02 Jun 2009
Microsoft's Bing search engine has just become publicly available, allowing you to decide whether Microsoft's latest effort has the goods to take on Google. Bing promises to be a success and this article reveals everything you need to know about this new search engine.

Has Google a new -50 penalty?
Tue, 26 May 2009
Webmasters in an online webmaster forum observed an anomaly in Google's results that might indicate a new Google penalty. Which websites have been penalized and could this affect your own website?

Latest articles from DMNews Search Marketing

Set your search budget to be based on its profitability
Tue, 30 Jun 2009
If you win an auction but pay more for an item than you would have paid somewhere else, is that auction a success? How long can a company stay afloat if it pays more to acquire each new customer than it makes in profit? Keep these questions in mind as you set up your keyword bids. Limits must be understood in the context of profitability, compared to what you pay to acquire a customer through other channels.

Technique: How to build the best PPC landing page
Mon, 29 Jun 2009
You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.

Key search marketing tip: Get your keywords organized
Mon, 22 Jun 2009
Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.

Inside search: Finding the C-suite
Mon, 22 Jun 2009
CEOs and other high-ranking executives are some of the most active Internet search users at large companies, according to a study released last week by Google. The survey, done in conjunction with Forbes Insights, gathered responses from 354 executives at US companies with annual sales of more than $1 billion. Of the senior executives interviewed for the survey, 92% said that searching online was a valuable source of business information, and more than half said they preferred to do the searching themselves, rather than delegating the work to others.

Study questions local search industry scruples
Mon, 08 Jun 2009
On June 8, Borrell Associates released a report, underwritten by SEM software provider Clickable, which questions the current state of local search advertising service providers or "resellers." The study notes resellers are not doing enough to reduce churn levels that can be as high as 90% within a year. It also says these resellers are tacking on high margins for services to local advertisers and not offering local advertisers sufficient ROI.

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See also...

Search Engine Optimization
Search engine optimization of the entire Web site.

Body Copy
Optimizing the the actual text of the page for better search engine placement.

Meta Tags
Optimizing meta tags for high search engine ranking.

Controlling Web crawlers
How to instruct Web crawlers (search engine spiders) what to do when they visit your site.

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