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Google Analytics: Benchmarking Analysis and Visitor Profiling Methods
Wed, 28 Jul 2010
Google Analytics is not only useful for tracking the unique visitors to a website you can also use it for setting goals and even tracking your most popular content. In fact one of the least common but more important uses of Google Analytics is visitor profiling and benchmarking analysis. This article will explain how and why to do this....

AOL Search Deal May Include Multiple Partners
Tue, 27 Jul 2010
AOL s current deal with Google to provide search throughout its sites expires on December 19. Will the company continue to use Google That s not a foregone conclusion. In fact it s not even certain that AOL will use only one search provider going forward....

Fight Negative Reviews with Positive Action
Mon, 26 Jul 2010
Social media comes in many shapes and sizes. Few worry small businesses more than sites like Yelp and Google Places where clients and customers can leave reviews and not all of them are glowing. Sooner or later you may find your own business receiving a review from a disgruntled customer who s not afraid to tell the world. Now what ...

Website Security Tips for SEO
Wed, 21 Jul 2010
A hacked website can seriously affect your search engine optimization efforts. This article will explain the three ways it can hurt you the major forms of attack what makes a site vulnerable to them and what you can do to protect your site from hackers....

Yahoo SEO Analysis in Comparison to Google Search Ranking Results
Tue, 20 Jul 2010
Yahoo s search engine market share as of 2 1 is second only to Google s it is 6.24 percent globally. Therefore if you want to increase your site s organic search engine traffic you might as well consider optimizing for Yahoo. This article will examine the Yahoo search engine s ranking behavior by comparing it to Google s using actual websites rankings keywords and common search engine ranking factors onsite and links ....

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Opt Out of SEO at Your Own Peril!
Wed, 14 Jul 2010
If you're a small-business owner, you know you need a website in order to compete online. But I sometimes wonder how many owners know they don't just need a website, but one that's been developed with SEO baked in from the start.

Twitter Question of the Week
Wed, 14 Jul 2010
If you're a website designer, do you work with SEOs? If you're an SEO, do you work with developers?

Stuff You Might Like
Wed, 14 Jul 2010
Google AdWords Setup, Tune-ups, Audits

Advanced SEO Forum Thread of the Week
Wed, 14 Jul 2010
ASP to WordPress

9 Steps to Diagnosing Lost Search Engine Traffic
Tue, 13 Jul 2010
For the past few weeks I've been tasked with reviewing a few different sites that have seen a loss in traffic their owners hoped to find out why... I can usually make some educated guesses based on what I dig up in Google Analytics.

Free Weekly Search Engine Optimization SEO News

How to prepare your website for the Yahoo-Bing change
Tue, 27 Jul 2010
Yahoo is starting to display Bing results on the search result pages. Bing results are going to deliver a lot of traffic in the near future. Is your website prepared for that change or will you lose a lot of visitors?

Does Google show the right Sitelinks type for your website?
Tue, 20 Jul 2010
When Google displays Sitelinks below your website listing in the search results, it's very likely that your website will get more clicks and more visitors. This week's article explains how to check your Sitelinks and how to make sure that Google displays the right Sitelinks for your website.

How to tell Google that your website is not about toads
Tue, 13 Jul 2010
You know what you sell and you know the topic of your website. Are you sure that Google puts your website in the right category? If your website is about shoes, Google still might think that it is about frogs and toads. How can you tell Google that your website is not about toads?

Six things that you should know about SEO
Tue, 06 Jul 2010
Most people know that being listed on Google's first result page will bring them a lot of targeted visitors and that they will get a lot of sales through that listing. However, you also have to know what to do if you want to get these results. This week's article shows you six things that you absolutely must know about SEO.

Official Google statement: 6 tips to get quality links
Tue, 29 Jun 2010
Last week, Google published an official statement about quality links and their effect on your website rankings. In the statement, Google wants to explain their viewpoint on earning quality links. This week's article contains six link building tips that Google endorses.

Latest articles from DMNews Search Marketing

Making the most of local search marketing: A guide for local businesses
Tue, 06 Jul 2010
Local search marketing is an affordable and effective advertising tool for local businesses to attract new customers. About 70% of households use the Internet to find local products and services either using their computer or their mobile device.

American Express Open releases search marketing toolset
Wed, 23 Jun 2010
American Express Open, the financial giant's small business unit, launched a search marketing tool for small businesses and agencies June 22. It created the platform, called "SearchManager," with search advertising firm Clickable.

SEO gains attention in search
Mon, 21 Jun 2010
While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.

Change your expectations of search
Mon, 07 Jun 2010
Search certainly isn't what it used to be. After watching the search space for more than a decade, I've seen more signs of change in the last 12 months than I have in the previous nine years.

Q&A: Joe Stanhope, senior analyst, Forrester Research
Mon, 31 May 2010
Joe Stanhope, senior analyst on Forrester Research's Customer Intelligence team, talks with DMNews senior editor Rose Gordon about the impact of Google allowing web users to opt out of tracking by its Google Analytics tool.

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See also...

Search Engine Optimization
Search engine optimization of the entire Web site.

Body Copy
Optimizing the the actual text of the page for better search engine placement.

Meta Tags
Optimizing meta tags for high search engine ranking.

Controlling Web crawlers
How to instruct Web crawlers (search engine spiders) what to do when they visit your site.

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