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Implementing Six Sigma Methodology for SEO
Wed, 18 Nov 2009
In this second part of a three-part series you will learn how to start using Six Sigma methodology as part of your search engine optimization strategy. Introduced here are the tools templates and detailed guidelines that are required for a complete and successful implementation....

Introducing Six Sigma Methodology for SEO
Tue, 17 Nov 2009
Six Sigma is a principle of quality improvement business management strategy originally developed by Motorola Inc. and popularly implemented by the manufacturing industry e.g. in the electronics and automobile sectors . It provides a standard method of defining analyzing a problem and then coming up with improvement plans all the way down to monitoring and assessing the results. As you ll soon see it can also be applied to SEO....

What is Mobile SEO?
Mon, 16 Nov 2009
The online world is going mobile and everyone s getting involved with the popular trend. Mobile Web browsers and smart phones have turned the mobile world into an entire universe of online sites and stops advertising and extras. The online world is going mobile and that means your site should too. What is mobile SEO and do you know how to use it ...

Using Lynx for SEO Analysis
Wed, 11 Nov 2009
In part one of this two-part series you learned how to use Lynx to navigate web pages. You also discovered the meaning of the color coding the Lynx text browser gives its output which you use to determine if the text is a hyperlink plain text content bold or italics. In this part you ll learn how to analyze the information you uncover about your web site using Lynx....

Mastering Lynx (Open Source Text Browser) for Search Engine Optimization
Tue, 10 Nov 2009
Is there still a use for a browser so old that it can t display images let alone video As a matter of fact there is. The Lynx browser displays web pages in very much the same way a search engine spider would see them. How you can use this knowledge to help optimize your site for the search engines is the subject of this two-part article series....

High Rankings Advisor Newsletter Feed

10-plus SEO Questions - Google Rules
Wed, 11 Nov 2009
This morning I woke up to someone having submitted a pile of SEO questions using our newsletter question form. At first I thought, 'Yikes, that's kind of pushy to think I have time to answer all those questions!' But then I remembered that this was a newsletter week and I still had no idea what I was going to write about.

Advanced SEO Forum Thread of the Week
Wed, 11 Nov 2009
Meta Description Beyond 155 Still Alive?

Twitter Question of the Week
Wed, 28 Oct 2009
Will you care if Google turns off toolbar PR?

Advanced Forum Thread of the Week
Wed, 28 Oct 2009
SEO Best Principles for Local Service

Twitter Question of the Week
Wed, 14 Oct 2009
Do you think SEO is undervalued by most companies? Why or why not?

Free Weekly Search Engine Optimization SEO News

The right SEO tactic for low and high competition
Tue, 17 Nov 2009
Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. Two charts illustrate the importance and the effect of different optimization tactics.

Don't screw it up: why should other websites link to your site?
Tue, 10 Nov 2009
Links from related websites are very important for the position of your own site in Google's search results. Unfortunately, it's rather difficult to convince other people to link to your site.

Paid links: do they really affect your Google rankings?
Tue, 03 Nov 2009
Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?

Official Google statement: how to deal with bad inbound links
Tue, 27 Oct 2009
Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google. The problem with links from spammy websites is that it is very difficult to do something against them. Here's an official Google statement about bad links.

How to get your website above the regular results on Google - without paying for it
Tue, 20 Oct 2009
This week, we're showing you how you can optimize the listings of your website on Google Maps. Good listings on Google Maps can result in many website visitors.

Latest articles from DMNews Search Marketing

Google: Retailers optimistic about holiday e-commerce
Thu, 12 Nov 2009
More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.

From one search query, there are 10 ways to get an answer
Mon, 02 Nov 2009
While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes "anytime, anywhere" search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.

Digital Insider: Social search will change the way brands use search
Thu, 29 Oct 2009
Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.

Are vertical engines worth it for search?
Mon, 26 Oct 2009
Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts take sides in the debate.

Five ways to use search and social media to maximize your TV buy
Mon, 19 Oct 2009
If a potential customer is intrigued by a TV ad, how can brands capture them when they search the Internet for information? This type of integration needn't be complicated. These tips can help capture the online buzz generated by your ads.

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See also...

Search Engine Optimization
Search engine optimization of the entire Web site.

Body Copy
Optimizing the the actual text of the page for better search engine placement.

Meta Tags
Optimizing meta tags for high search engine ranking.

Controlling Web crawlers
How to instruct Web crawlers (search engine spiders) what to do when they visit your site.

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