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Microsoft Gives Up on Yahoo Takeover Bid
Tue, 06 May 2008
In a move that caught many observers by surprise Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless the rampant speculation continues....

Network Solutions: Unethical SEO
Mon, 05 May 2008
Network Solutions displays a real talent for tripping itself up with unethical behavior. Sometimes it gets caught and called on the conduct quickly as happened when it engaged in domain name tasting. Other times though it can continue for months before enough people catch on to make a real stink....

Searchme: Most Visual Search Engine Yet?
Wed, 30 Apr 2008
Visual search engines try to show us that there s a better way to search than by looking at 1 links with snippets on a page and making an educated guess. Most try to say that they re more intuitive. Searchme really is. Keep reading to find out more....

Basic SEO: What Search Engines Hate
Tue, 29 Apr 2008
In my last article I went over a few of the things that search engines love. Now I ll finish up the discussion with an article on what they absolutely hate which includes everything from clutter to cookies. So if you re in the mood to build a website grab your pen and paper and start taking notes because this article will offer some of the most important tricks of the trade....

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Diagnosing the SEO Health Of Your Website
Wed, 30 Apr 2008
Is your website sick? In many ways, SEO consultants are like doctors, only instead of analyzing your personal health symptoms, we analyze the overall health of your website. It's true we're not working with life or death situations the same way doctors do, but having a website that is not receiving all the targeted search engine traffic it could be, is a sign of a sick website.

HRA Wrap-up 230
Thu, 01 May 2008
If you're in the New England area this week (and if you see this before Thursday night), you don't want to miss the latest SEMNE event happening in Nashua, NH on May 1 from 6:30 to 9:00PM. A whole bunch of search marketers will be networking and sharing ideas, as well as learning why blogging is essential from business consultant Ted Demopoulos.

Same Tags and Keywords But No High Rankings
Wed, 23 Apr 2008
If I have the same title tags and keywords as the company listed first in Google, Yahoo, etc., why don't I get a high ranking?

Creating Terrific Title Tags
Wed, 23 Apr 2008
Read the third installment of my 'Avoiding SEO Brain Freeze' series at TalentZoo.

High Rankings Search Marketing Training Videos
Wed, 23 Apr 2008
We videotaped 8 search marketing training sessions and compiled them into a 4-DVD set. All of the sessions are taught by recognized experts who work in the search marketing trenches every day.

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How much is a Google top ranking worth?
Tue, 06 May 2008
High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business. But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?

Can your website usability influence your search engine rankings?
Tue, 29 Apr 2008
Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design.

How the age of your and other people's websites affects your rankings
Tue, 22 Apr 2008
A new patent application with the name "Ranking Domains Using Domain Maturity" shows how search engines could determine the quality of a web page by its age.

Study: what do people click in search results?
Tue, 15 Apr 2008
A new study about the click behavior of web searchers has been released this month. What do people click and what does this mean for your website rankings?

A major Google algorithm update might be on the way
Tue, 08 Apr 2008
Webmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results?

Latest articles for Search Marketing from DMNews

Local.com partners with MediaSpan
Mon, 05 May 2008
Local.com Corp. partnered with MediaSpan, a digital content management and online marketing solutions provider. The partnership will provide Local.com's Local Connect search platform to more than 1,500 of MediaSpan's newspaper, television and radio clients.

Comparison shopping engines: Marketing in the real world
Mon, 05 May 2008
Search marketers who try to buy each and every branded and non-branded term remotely pertinent to their Web site have a distinct advantage over everyone else. But let's take a step back from this fairy-tale world filled with unicorns, elves and race cars that run on compliments. In reality, there are pesky things like budgets and ROI goals, not to mention competitors and the resulting cost per clicks.

Four channels to bolster your search presence
Mon, 05 May 2008
Search marketing and social media can reinforce each other's value when planned in conjunction with each other. Here is how retailers can use four social media channels to improve their visibility in search engines.

Demand for search marketing pros extends beyond search
Mon, 28 Apr 2008
Paid search experts manage microtargeted, highly dynamic campaigns and understand the art and science of optimizing performance media. They know how to work the levers and dials of pay-per-click marketing, including keyword selection, ad copy, landing pages, bid and budget management, to generate strong ROI on every media dollar.

Going Web 2.0: actionable advice for marketers
Mon, 28 Apr 2008
Call it "social networking" or "social search" or "Web 2.0." Whatever you call it, the bottom line is that it's all about the influence of online communities on your brands, products or services. Given the power of this medium, marketers need guidance on moving forward. To succeed in this space, there are certain rules you need to be aware of and follow carefully.

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See also...

Search Engine Optimization
Search engine optimization of the entire Web site.

Body Copy
Optimizing the the actual text of the page for better search engine placement.

Meta Tags
Optimizing meta tags for high search engine ranking.

Controlling Web crawlers
How to instruct Web crawlers (search engine spiders) what to do when they visit your site.

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