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Overlooked Google Ranking Factors
Wed, 01 Feb 2012
When trying to rank well on Google, you want to get as many factors working for you as possible. If you can use a few effective techniques your competitors overlook, so much the better. Keep reading for some ideas.

Bing Local Basics
Tue, 31 Jan 2012
You run a local business, and you claimed your Google Local listing so searchers would see your website. That's a start, but with Bing and Yahoo together holding more than a quarter of the search market in the US, you're still leaving money on the table. Fortunately, you can easily get onto Bing Local by following a few simple steps.

The EXACT Method for Crushing It On Google
Mon, 30 Jan 2012
In this article Im going to lay out a method so devastatingly effective for getting top search rankings really fast that its simplicity might surprise you.

Google Simplifies Its Privacy Policies
Thu, 26 Jan 2012
Streamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the process is its privacy policy, most observers get hot under the collar. Why is it so bad when Google does it?

Laying Out An SEO and Traffic Generation Strategy
Wed, 25 Jan 2012
I've only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece the first part of my correcting this issue.

High Rankings Advisor Newsletter Feed

SEO Question and Answer Lightning Round
Wed, 25 Jan 2012
What does a good online marketer do when stuck for topic ideas these days? Go to Twitter, what else! I asked my followers to hit me with their burning SEO questions and they didn't disappoint.

High Rankings Question of the Week
Wed, 11 Jan 2012
To go along with this week's article on Rel=Author, I asked my social media followers if they've implemented Rel=Author on their content yet, and if so, was it showing in Google's search results?

Advanced SEO Forum Thread of the Week
Wed, 11 Jan 2012
Google passes value from an iframed link.

Our 7 Most Popular 2011 SEO Articles
Wed, 28 Dec 2011
Click through to see which HRA SEO articles were the most popular of 2011!

Same-Page Anchor Links
Wed, 14 Dec 2011
I know that incoming links are important in search engine rankings, but do the search engines consider anchors the same way as an incoming link?

Free Weekly Search Engine Optimization SEO News

The tao of SEO: how to find the perfect balance
Tue, 31 Jan 2012
If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.

Different keywords require different SEO tactics
Tue, 24 Jan 2012
Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.

How to find good keywords without keyword research tools
Tue, 17 Jan 2012
The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool.

New year resolutions: link building is just like getting in shape
Tue, 10 Jan 2012
The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.

The new year starts with shady ads on Google AdWords
Tue, 03 Jan 2012
A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012?

Latest articles from Direct Marketing News Search Marketing

Plug-ins: Search Marketing
Thu, 01 Dec 2011
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

Boost overall page rankings by harnessing social media
Sun, 01 May 2011
Google, Bing, Facebook and Twitter are going head-to-head in today's market and driving significant changes to the search and social media space.

How to manage paid search for Bing-Yahoo vs. Google
Sun, 01 May 2011
Now, marketers can evaluate how the Bing-Yahoo Search Alliance has changed the way brands manage their paid search programs on the various engines.

Leverage search retargeting to serve more relevant ads
Sun, 01 May 2011
Advertisers pay very close attention to consumer trends by monitoring keyword searches on the Web.

Monitor social media chatter to better inform SEO efforts
Sun, 01 May 2011
Improving website rank to reach your target audience is possible through the application of social media monitoring to your SEO.

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See also...

Search Engine Optimization
Search engine optimization of the entire website.

Body Copy
Optimizing the the actual text of the page for better search engine placement.

Meta Tags
Optimizing meta tags for high search engine ranking.

Controlling Web crawlers
How to instruct Web crawlers (search engine spiders) what to do when they visit your site.

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